In today's corporate landscape, "sustainability" is more than a buzzword; it's a strategic imperative. Businesses are increasingly recognising their environmental footprint, driven by consumer demand, regulatory pressures, and a genuine desire to do good. Yet, for many, the path to true sustainability remains unclear, often starting and ending with the recycling bin.

The UAE just pulled off something that sounds like pure environmental victory: closing a major landfill four years ahead of schedule. On paper, it's the kind of headline that makes you want to high-five a solar panel. But like most stories involving garbage, this one gets messy when you dig deeper.

Have you ever seen a recycling bin which is colour coded, only to see another shortly after with different colours?

Contamination is a significant issue for Ree, and recycling, because it can render entire batches of recyclable materials unusable.